Yang's Blog

What are LMS and LCMS?

yangniu — Wed, 13 May 2009 11:24:17 +0000

Today I learnt something about LMS and LCMS.

Learning management systems (LMS) and learning content management systems (LCMS) really have two very different functions. It’s unfortunate that both have such similar names and a shared acronym, which only serves to confuse e-learning buyers even more.

The primary objective of a learning management system is to manage learners, keeping track of their progress and performance across all types of training activities. By contrast, a learning content management system manages content or learning objects that are served up to the right learner at the right time.

Understanding the difference can be very confusing because most of the LCMS systems also have built-in LMS functionality. In fact, 74 percent of the systems in our LCMS Research include LMS functionality as part of their system. Many of these LCMSs have also performed interoperability tests with leading LMS products.

Besides the embedded learning management system functionality, there can also be significant overlap between LCMS and LMS capabilities and purpose. The following chart is based on what we’ve observed by analyzing both LMS and LCMS products. While some products have functionality that crosses the boundaries, we found most systems generally focused on their own domain, as follows:

	LMS	LCMS
Primary target users	Training managers, instructors, administrators	Content developers, instructional designers, project managers
Provides primary management of…	Learners	Learning content
Management of classroom, instructor-led training	Yes (but not always)	No
Performance reporting of training results	Primary focus	Secondary focus
Learner collaboration	Yes	Yes
Keeping learner profile data	Yes	No
Sharing learner data with an ERP system	Yes	No
Event scheduling	Yes	No
Competency mapping – skill gap analysis	Yes	Yes (in some cases)
Content creation capabilities	No	Yes
Organizing reusable content	No	Yes
Creation of test questions and test administration	Yes	Yes
Dynamic pre-testing and adaptive learning	No	Yes
Workflow tools to manage the content development process	No	Yes
Delivery of content by providing navigational controls and learner interface	No	Yes

resource from :http://www.brandon-hall.com/free_resources/lms_and_lcms.shtml

China marks 1st anniversary of Wenchuan earthquake

yangniu — Tue, 12 May 2009 12:02:21 +0000

Today is the commemoration day of Wenchuan earthquake,on May 12,just the same day last year,countless life dispeared in a second,countless children became homeless.I cannot imagine what was happening at that time,even though I was once a volunteer in the disaster area .Now the earthquake is in the past,I believe everything will be all right,and I hope God bless China,bless Chinese people¨¨

This is one piece of news from ASSOCIATED PRESS,Published on May 11, 2009

CHENGDU, China (AP) — China marked the first anniversary of last year’s devastating Sichuan earthquake on Tuesday, as the struggle to rebuild vied with new threats from swine flu and economic woes.

The magnitude-7.9 temblor — the deadliest earthquake to hit China in decades — toppled villages and razed portions of Sichuan and two neighboring provinces, leaving nearly 90,000 people dead or missing. Another 5 million were left homeless.

President Hu Jintao was expected to attend commemorations in the quake zone and a grand ceremony was set for the epicenter of the quake in the destroyed town of Beichuan at shortly after 2:00 p.m. (0600 GMT), the time at which the quake struck.

Traffic was heavy outside Beichuan on Tuesday, where refugees from the disaster are living in temporary shelter and reconstruction work is based. Large numbers of tourists have been visiting the area in the run up to the disaster’s anniversary, prompting calls in state media for visitors to be respectful of the feelings of those whose lives were ripped asunder.

Area residents held private memorial services on Monday, the day before their loved ones died in keeping with local tradition.

Last year’s destruction triggered an outpouring of grief around China and united the country in a massive rescue effort boosted by volunteers, private donations, and international aid.

While the government continues to fund reconstruction, the devastation to the local economy and the fallout from the global economic crisis has cast long term doubts on whether or not the region will ever fully recover. In the days leading up to the anniversary, the nation has also been struggling to contain the worldwide outbreak of swine flu, with China’s first case officially confirmed in Sichuan’s provincial capital of Chengdu on Monday.

The quake has also left a bitter legacy among parents of children who were killed when classrooms crumbled even while buildings around them remained mostly intact, allegedly an outcome of corruption and mismanagement that led to shoddy construction.

Parents have tried to sue or petition local and central authorities, but many have been detained or warned against speaking out. Activists and lawyers who have tried to help them have met the same fate and reporters visiting the area have been detained, harassed, and physically threatened.

So volatile is the issue that until last week, the government has refused to release an official tally of students who died, saying the task was complicated and time-consuming. That figure, released in an apparent response to public pressure, showed 5,335 students were killed in the quake— although parents and activists say the number is too low.

So far, no one has been punished or held responsible over the schools, and officials insist that they have not found evidence so far of shoddy construction — a claim questioned by experts and parents alike.

What I learnt in LATINA today?

yangniu — Tue, 12 May 2009 11:26:33 +0000

What is texture?

What is fregment?

How to build and create a webpage?

I learnt a lot in Latina course today.The texture course is very interesting,not just showed us some concepts,but with some interactive part to know the meaning of texture,good presentation! As for fregments, I’m not familiar with that,and of course not good at it,but I believe that it’s a kind of very useful webtechnology,and we’d better to handle it.All the contents today are helpful to my project and presentation,and I hope I can make it better.

Something about Presentation

yangniu — Mon, 11 May 2009 12:38:26 +0000

I learnt some useful knowledge about Presentation today.Besides the content of your presentation ,When you show your presentation to the audience,I think how to attract them is the most impotant.First,don’t be nervous,try to show your confidence, it is important but very difficult as well,we should practise;second, use your body language naturely,donnot be acting,just be yourself.Pay attention to your voice and eyecontact,make sure to communicate with all your audience all the time.And with the development of the new media,we can use more technology to make the presentation more attractive.

In the past, I always focus on the content of my presentation,pay less attention to how to express it and the audience’s feeling.Now I know it’s also very important.So I need to pay more attention and practise this part.

yangniu — Mon, 11 May 2009 08:37:29 +0000

The oral presentation

yangniu — Mon, 11 May 2009 07:55:44 +0000

　　Making a good oral presentation is an art that involves attention to the needs of your audience, careful planning, and attention to delivery. This page explains some of the basics of effective oral presentation. It also covers use of notes, visual aids and computer presentation software.
　　The audience
　　Some basic questions to ask about an audience are:
　　1.Who will I be speaking to?
　　2.What do they know about my topic already?
　　3.What will they want to know about my topic?
　　4.What do I want them to know by the end of my talk?
　　By basing the content and style of your presentation on your answers to these questions, you can make sure that you are in tune with your audience. What you want to say about your topic may be much less important than what your audience wants to hear about it.
　　Planning your presentation
　　In an effective presentation, the content and structure are adjusted to the medium of speech. When listening, we cannot go back over a difficult point to understand it or easily absorb long arguments. A presentation can easily be ruined if the content is too difficult for the audience to follow or if the structure is too complicated.
　　As a general rule, expect to cover much less content than you would in a written report. Make difficult points easier to understand by preparing the listener for them, using plenty of examples and going back over them later. Leave time for questions within the presentation.
　　Give your presentation a simple and logical structure. Include an introduction in which you outline the points you intend to cover and a conclusion in which you go over the main points of your talk.
　　Delivering your presentation
　　People vary in their ability to speak confidently in public, but everyone gets nervous and everyone can learn how to improve their presentation skills by applying a few simple techniques.
　　The main points to pay attention to in delivery are the quality of your voice, your rapport with the audience, use of notes and use of visual aids.
　　Voice quality involves attention to volume, speed and fluency, clarity and pronunciation. The quality of your voice in a presentation will improve dramatically if you are able to practise beforehand in a room similar to the one you will be presenting in.
　　Rapport with the audience involves attention to eye contact, sensitivity to how the audience is responding to your talk and what you look like from the point of view of the audience. These can be improved by practising in front of one or two friends or video-taping your rehearsal.
　　Effective use of notes
　　Good speakers vary a great deal in their use of notes. Some do not use notes at all and some write out their talk in great detail. If you are not an experienced speaker it is not a good idea to speak without notes because you will soon lose your thread. You should also avoid reading a prepared text aloud or memorising your speech as this will be boring.
　　The best solution may be to use notes with headings and points to be covered. You may also want to write down key sentences. Notes can be on paper or cards. Some speakers use overhead transparencies as notes. The trick in using notes is to avoid shifting your attention from the audience for too long. Your notes should always be written large enough for you to see without moving your head too much.
　　Visual aids
　　Visual aids help to make a presentation more lively. They can also help the audience to follow your presentation and help you to present information that would be difficult to follow through speech alone.
　　The two most common forms of visual aid are overhead transparencies (OHTs) and computer slide shows (e.g. PowerPoint). Objects that can be displayed or passed round the audience can also be very effective and often help to relax the audience. Some speakers give printed handouts to the audience to follow as they speak. Others prefer to give their handouts at the end of the talk, because they can distract the audience from the presentation.

A useful websitehttp://www.effectivepresentationskills.com

(the resource is from “baidu”,URL:http://baike.baidu.com/view/1651432.htm)

The development of the Western media

yangniu — Sun, 03 May 2009 23:02:31 +0000

In 15-16 century, the sea trade increased frequently between Europe and the Mediterranean region, the Netherlands ,so in order to provide the information of business, shipping and other foreign countries ,the leaflets and newsletter came into being.At the beginning,these are mainly popular between kings ,nobles, monks and traders. Later, with the further development of commerce and trade, these publications also transmitted to the European inland, and in some larger commercial cities ,there were someone specializing in news reporting activities, and even appeared the information exchange center, and these early journalists were for the purpose of earning money.

The development of modern Western newspaper was in the origin of the outbreak of bourgeois revolution ,during this period,the newspaper was government-run, mainly for the purpose of political advocacy. By the late 19th century to early 20th century, with the rapid development of the Western capitalist countries, the media organizations was trying to get rid of the government’s direct control and to fight for greater freedom of the press,newspapers also begun to operate independently. As a special commodity into the market economy,the newspaper gradually took the capitalist business mode of operation.During this period, although many newspapers experienced owners corporation or re-combination , but the fierce competition and monopoly of the development trend of is still the fundamental characteristics of the operating system which reflected the private properties of the western media.

The development of China’s media system

yangniu — Sat, 02 May 2009 17:39:20 +0000

The establishment of the media system in China began in the Tang Dynasty（608-907）, when China’s feudal dynasties ruled the government to promote the feudal rule, resulting in a number of official reports, known as dibao.To the late Northern Song Dynasty(960-1127), tabloid newspaper came out because of the intensification of social conflicts .This is illegal and private tabloid newspapers, the court is not produced, the court repeated the prohibition, but in order to meet the needs of the court as part of the conduct of public affairs interested in the people ,the content of their conduct of public affairs, the imperial court and the court is still the main source.To the late Ming Dynasty(1271-1368) Min Bao came out which is published and distributed to the public of private newspapers, but its content was still in the charge of the Ming court.In this three periods, the official newspaper palyed the most important role, resulting in that the development of China’s media system——the “government-run newspaper”system.

The development of China’s mass media from the beginning of Enlightenment bourgeois press, when the main purpose of running a newspaper is to promote a particular political ideology, the newspaper was as a political tool to influence people, when appeared Liang Qichao’s ” mouthpiece of the eyes and ears “, Sun Zhongshan’s” mouthpiece of public opinion and political change “and so on. After the Chinese Communists took power, Mao Zedong, Zhou Enlai, in a number of important speech made it clear that China’s newpaper systema is a public ownership system, Newspapers and media services for the party and the state,and it is the mouthpiece of the party and the state,also the mouthpiece of the people

So as a whole,about the media development in China , the government-run press has always been the system until now.

TODAY’S LATINA

yangniu — Thu, 19 Mar 2009 12:19:21 +0000

Today in the LATINA’s course,I learnt something about the theory of “LONG TAIL”,it is a strategy of businesses,but also useful in some other fields.Here are the pictures about “longtail” in different cases:

http://www.scribemedia.org/2006/11/13/the-long-tail/

The Outline Of My Project

yangniu — Mon, 02 Mar 2009 18:28:55 +0000

Main view :Newspapers will not disappear in a short time,at least in Beijing，the capital of China.

The introduction of newspaper in China:

http://en.wikipedia.org/wiki/Newspapers_of_the_People%27s_Republic_of_China#Beijing

Part 1：Why newspapers will not disappear in Beijing？

One：There is still a big potential in Beijing’s newspaper market

Two:Professional journalist still relies on the survival of newspapers

Three:Advertisers still run ads in the newspaper

Part 2:What are the challenges newspapers are facing ?

One:The new media is the biggest challenge

Two:The competitors in the same field should not be ignored

Part3:How do newspapers go out of the predicament?

One:To find a new position to fulfill the consumers

Two:To learn from the new media,and adhere to principle of”Content is king”